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Kimberley Stephens

Author: Kimberley Stephens
Marketing Coordinator, LanguageWire
LinkedIn

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The language industry urgently needs to adapt to modern business needs. Henrik Lottrup, LanguageWire CEO & founder, explores why change is needed and how to upgrade LSPs.

Language goes to the heart of business. To sell a product or service, you need to be able to describe it. To draw in customers, you need to tell a story. To engage people, you need to speak their language.

But is the US $50 billion language industry fit for purpose in 2020 and beyond? Can present-day language service providers (LSPs) and translation agencies meet increasing expectations for quality, quantity, speed and cost? 

The simple answer is no.

The language industry is not immune to digital transformation, shifting user behaviour and changing expectations. We need to deliver more, at far lower prices, faster and in new digitally driven ways.

 

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