How to make a good explainer video

We're all looking for attention. And brands are the world's biggest attention seekers. Unfortunately, attention is a zero-sum game. We live in a time of information overload. Modern consumers are bombarded with marketing messages during every waking minute. So, how do win the race for attention?

Not all content is equal

It's not enough to create content that is valuable and interesting, you also have to consider how you deliver it to your target audience. Some forms of communication are more effective than others. It's important to offer content that's easy to digest.

Creating short videos can be one of the best ways to boost your online presence.

In the battle for eyeballs, videos stand tall above text, still images and audio content. In fact, people spend 100% more time on websites that include video than those that don’t. Trying to sell a product? Well, your potential customers are 85% more likely to buy something if they have seen it in a video first.