Your International SEO checklist
Start by getting the technical aspects right. It’s the foundation upon which you build your website. Your content won’t be in the top three search results with technical SEO alone, but without it, you won’t get near page one.
1. Choose the right domain name strategy.
Will you choose ccTLD, subdirectories or subdomains? Evaluate the pros and cons of each option and select the one that fits your business strategy best. Remember: You don’t need a local domain name and server to rank in a specific country.
2. Href lang tags: Targeting languages vs countries
Decide whether or not borders matter to your business. If not, you’ll only need to target languages.
3. Use content delivery networks
You don’t need to host your German website in Germany. Optimise the speed of the most used website assets with delivery from a nearby location.
4. Mind the competition
Consider the level of competition in search results. Evaluating the success of your current keywords will help you decide on new target markets.
Remember: Competition in English search results is much more intense than in other languages.
5. Pay attention to structured data
With structured data, you’re able to control the image and the text used for sharing in the local language. Do this! Your traffic metrics will thank you for it.
6. Localise SEO efforts
Compare home market rankings to other markets. Find the gaps and target a limited number of areas to focus your SEO efforts.
SEO success takes more than technical knowledge. If you want to rank high locally, your content needs to be better than the local competition. Search engines care about whether visitors are satisfied with the content they click on in search results. Here’s how you can improve.
7. Choosing the right keywords
Know which keywords you aim to rank for in all languages by analysing and consulting local representatives. Remember: Only optimise one page for each keyword and use the local keywords in URL’s, page titles, H1’s, bold etc.
8. Don’t forget the meta title and description
Create titles and descriptions for each language that make the local user click through to your page. Make sure you fulfil your promise in the title and description on your landing page.
9. Implement an SEO glossary or Termbase
When translating web content, a Termbase will help you ensure consistency and enhances the quality of your brand’s communication.
10. Create valuable content
Begin by understanding your target audience’s pain points. Then you can address their pains with solutions in an interesting and easy to read manner. Visitors will stay on your page longer and search engines will recognise this.
Download the checklist
Would you prefer the checklist as a pdf? No problem! You can download the pdf below for sharing, printing or use it as your new desktop background.
We can help
Optimising your SEO for 20, 10 or even five languages is not simple. Fortunately, we can help your business excel at international SEO. Our experts can optimise your content to get a higher search ranking in all of your locales. Get in touch by filling out the form below with your questions or comments and we promise to get back to you within two business days.