Visual communication in the digital world is more important than ever. Do you know what to do?
1: Keep it simple
Remember, we are constantly looking for excuses to direct our attention somewhere else. The simpler you can tell your story, the greater effect it will have.
2: Make it informative, credible, fun, surprising, exciting
Consider elements such as a quick preview, to act as a teaser of what people have in store; pop-ups with important information; satisfied customers; images, slow motion, etc. But be careful not to drown in slick technicalities – the most crucial factor is to tell your story in a captivating way.
3: Consider animation
Animation videos can be an entertaining way to communicate a large amount of information and simplify complicated things at the same time.
4: Seek inspiration
from commercial videos that have the strongest impact – look at the composition, story, speed, camera angles, lighting, people etc. – and see how the message is carried across.
5: Make it short
It’s no coincidence that you rarely see videos of a product or service lasting more than 5 minutes and often not more than 2 minutes. A well-composed video with a clear message of 30 seconds or less can have a far greater impact than a more detailed video of 5 minutes.
6: Don’t make the product too intrusive
Experience shows that commercial videos with the greatest impact tell a case story, while the product is discreetly placed. Often it is only revealed at the very end, and if the idea is good, then it suddenly makes sense that it was this exact product.
7: Know your target group
and talk to them in their language.
8: Make it worth sharing
People love sharing exciting, funny, surprising and thought-provoking videos on social networks. Make your video worth sharing. Consider telling your story in an emotional context, show social responsibility, thought for the environment, or if you can make your video meaningful in some other way.
9: Make yourself visible
Make sure the company’s brand and web address stand out clearly.
10: Sound is also a visual tool
When we hear sound - everything from music and speech to singing and roaring lions - we create our own images. Think about what you can use sound for and plan how and to what extent you want to use its effect.