Fact: Over 70% of your customers (very possibly) don't understand you
And this means bad business.
Why, you might be asking.
- 37% of readers spend more time on websites written in their own native language than on websites that are not.
- a whole 19% completely boycott English-language websites.
- over 50% prefer shopping on websites written in their own language and they will only buy something if the instructions are in their native language.