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How an InRiver Connector optimised L’Oréal’s time-to-market

Everyone who has worked with translation recognizes the hassle of copy and pasting and complex indexing with files names such as “final_final.docx.” It was precisely these challenges L’Oréal Nordic wanted to minimise with the InRiver connector, combining their PIM system with LanguageWire, making translation as hassle-free as possible.

"It seemed very appealing to be able to do everything in one system."
Eva O’Reilly,
Nordic CRM and E-Commerce technology Manager, L'Oréal

The Challenge

The extreme time-consuming process which translation can be with large and complex excel sheets and exhaustion of internal resources, was just one of the challenges L’Oréal faced in their multilingual content creation process. Previously, the process between L’Oréal’s InRiver PIM and LanguageWire involved a vast amount of copy and pasting, clocking and handling many elements in different systems, resulting in a lot of wasted internal resources and time.

The long process of getting the final translations and afterwards mapping them into the InRiver PIM meant that L’Oréal’s vendors often experienced delays when it came to putting a product online.


The Solution

By combining the systems into one, L’Oréal also created smoother onboarding process. A lot of employees move across brands internally at L’Oréal but working with the same systems and processes across brands makes for swifter onboarding and no loss of information.

The connector solution was implemented in early 2018, but by being a LanguageWire customer since 2012, L’Oréal knew that the LanguageWire team would take the time and effort needed to understand their exact needs and ensure quality translations.

LanguageWire inRiver Connector

The inRiver Connector integrates LanguageWire with your inRiver PIM. You can then order translations directly from your PIM environment, skipping hours of copy-paste and sending content in insecure emails. Here’s a run-down of some significant benefits to be gained from translation integration and automation with a  LanguageWire inRiver Connector:

  • Shorten your time-to-market
  • Avoid annoying copy-paste errors
  • Simplify multilingual content creation workflows
  • Free up resources and reduce costs
  • Centralise translation and keep an overview
  • HTTPS encrypted data transfer for extra security

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