Insight is a global technology solutions provider that integrates partner technologies with its own
innovations to deliver bespoke solutions for businesses worldwide. Collaborating with hundreds of
technology providers, the Insight team addresses diverse customer needs and projects across the
globe. The company’s core values — hunger, heart and harmony — foster a strong sense of community
and a family-like culture.

LanguageWire supported Insight's marketing department in localising their marketing materials across
the EMEA region. We took a chat with Insight's Digital Manager for EMEA, Brendan Walker, to discuss
the company's decision to work with LanguageWire and provide a smarter way of localising content for
their own team of in-country experts.

The Challenge

Initially, Insight handled content translation internally by in-country experts across the
EMEA region. This approach placed a significant workload on them, leading to challenges
such as insufficient communication, longer response times, pushed deadlines, inconsistent
quality, and higher costs.

Before partnering with LanguageWire, Insight worked with a different service provider but
sought a more advanced solution to streamline and enhance its content localisation
process. Faced with the challenge of translating large volumes of content into six languages,
the company needed a reliable solution to deliver high-quality multilingual content on time
and facilitate seamless collaboration across the EMEA region.

The Solution

Insight recognised a need to streamline its localisation processes whilst maintaining a
strong focus on quality and timely delivery.

The solution was to bring Insight’s own team of in-country experts into the centralised
LanguageWire Platform system. This solution allowed team members to collaborate with
ease, translate content at scale, and improve consistency, productivity and quality.

Leveraging machine translation supported by up-to-date translation memory and
company-specific term base, Insight has ensured consistent content quality in all languages.

Brendan Walker, Digital Manager for EMEA, highlights that the high-quality machine
translation has significantly reduced the need for manual editing and accelerated content
delivery. This efficiency means the content is ready to go live sooner, and teams feel more
confident translating material in greater volumes.

“One of the biggest things LanguageWire has helped us with is translating at scale and being
able to publish a lot more localised content. We can now comfortably translate content for
a campaign in just a few days”, says Walker.

Walker explains that before using the Platform, the volume of emails, phone calls and
overdue projects was immense. With the LanguageWire Platform, teams have been able to
cut emails out of the translation process, ensuring smoother collaboration:

Since becoming a LanguageWire customer and integrating its team to LanguageWire Platform, Insight's content management process ahs run smoothly, reducing stress and workload for the team.

The Results

Since moving to LanguageWire, Insight has seen a difference in streamlined workflows,
productivity and content quality. Walker says he has received great feedback from various
regions, and teams are very happy with the quality of the machine translation output:

Walker also highlights that productivity has significantly increased, with the LanguageWire
Platform saving not just days, but weeks of time for multiple team members, as required
changes can be made quickly. The system has helped map out the content creation process
from translation to desktop publishing (DTP) — and enabled faster content deployment.

Walker describes the collaboration with LanguageWire as fantastic, highlighting significant
cost savings as a major benefit. He praises the quality of customer care, noting every need
has been met with outstanding support. Walker says that Insight’s success has been so
impactful across the business that he’s recommending LanguageWire to other departments
and planning to integrate more of its solutions in the future.

“For us, LanguageWire is simply the tool that we would like to utilise moving forward as a
business. LanguageWire has completely revitalised the way we create content at scale and
has supported the teams in streamlining their workflows across EMEA to assist us in creating
more content in less time and less cost”, concludes Walker.