Optimizely is a global software company that delivers a comprehensive digital experience platform with content management, commerce, personalization, and digital marketing tools that help businesses gain the insights and tools they need to create and optimize their customers’ digital experiences.

Since its founding in Sweden in 1994, Optimizely's customer-centric approach has driven continued growth, resulting in the company's position as an industry leader. Today, Optimizely has more than 1,100 employees in 13 countries across 5 continents, delivering an award-winning experience on behalf of its global customer base.

The challenge

For Optimizely, rapid growth and expansion into new markets presented a number of unique challenges, especially when it came to localization. Previously, the process of translating web content into German, Swedish, and Norwegian was different for each market. Some markets translated all content in-house, while others used a mix of different translation agencies. Growing markets and language requirements meant that the combination of translation agencies and time-consuming manual translation was far too inefficient.

Optimizely wanted to find a way to integrate translation into their existing workflows and CMS while upgrading the process. It was particularly important that they not only improve translation quality but also consistency in their communication and tone. Therefore, working with a leading translation and technology partner was a top priority in their quest for a streamlined and scalable translation process.

The solution

Together, LanguageWire and Optimizely implemented a connector solution to ensure easy and fast integration between Optimizely's CMS and the LanguageWire ecosystem. The integration allows Optimizely to have a complete overview of their localization work from start to finish, all within their preferred work environment. Additionally, the addition of post-edited machine translation (PEMT) to their workflows has led to greater efficiency while maintaining quality expectations.

The onboarding of Optimizely's marketing team involved reviews, testing, and a handpicked team of professional language specialists with industry experience who were best suited to localize their content. The team quickly developed an in-depth understanding of Optimizely’s specific needs and goals, allowing them to work side-by-side with them and deliver high-quality localization projects.

The collaboration between Optimizely’s team and their team of language specialists meant that, in addition to the good overview of all translation projects they received through their Connector and LanguageWire’s ecosystem, they also had the opportunity to give and receive feedback on their translations, allowing them to continuously improve quality and maintain a consistent brand tone across all languages, markets, channels and materials.

The result

With LanguageWire’s Optimizely (Episerver) connector and a team of dedicated language specialists, Optimizely has increased the efficiency of their marketing processes thanks to improved quality, cost savings, and reduced time to market. Integration with LanguageWire's connector for Optimizely’s preferred CMS has exponentially improved the way they manage communication projects in multiple languages. This seamless connection, paired with a dedicated team of industry-specific language specialists, has built greater confidence in the quality and consistency of brand content translations across all target markets.

Additionally, the full transparency and strong communication between LanguageWire’s project managers and language experts has enhanced the overall management of translation projects. This collaborative approach has enabled Optimizely to scale up their localization efforts through reliable technology solutions, ultimately improving both the experience of creating content and their success in delivering it across languages and markets.