Globally the brand has over 10.000 customer sales representatives or artists as they are called at MAC. The customer experience is particularly important to the brand as the customer group is inclusive, yet MAC wants each customer to feel welcome and understood when shopping at MAC.
The focus on representation along with a wide array of products, evergreens and new launches, place a heavy demand on continuous training and upskilling for employees, which is why the company developed an eLearning app.
We took a chat with Sophie Cash, Digital Education Manager at MAC for Europe, the Middle East, Africa and India, about the decision to place translating for the eLearning app with LanguageWire and the significance of translating and localizing content for training purposes.
“For the people in the field, but also for me, it's been a game changer that allows us to put our time in to other projects and priorities.” Sophie Cash