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Nordic Business Forum

Learn why interpreting is a key part of Nordic Business Forum’s customer experience

Nordic Business Forum, one of the largest business conferences in the world, annually attracts close to 6,500 participants to Finland from more than 40 countries. The event’s live streams reach an audience of about 20,000 people every year. Delingua, a LanguageWire Company, has been Nordic Business Forum’s official interpreting partner for more than ten years.

Over the years, Nordic Business Forum has grown into a conference that feels like a rock concert, where famous speakers from the world of business share their knowledge. Previous speakers have included former U.S. President Barack Obama, one of Apple’s founders, Steve Wozniak, and Hollywood actor George Clooney.

The Challenge  

A mega-seminar like Nordic Business Forum brings together a huge number of people from many different countries and nationalities every year. The speeches are fast-paced and often contain metaphors and rhetoric, which is why understanding the core messages may be challenging for some people. Presentations may be followed on a superficial level, but the nuances of the language, the deep meaning of the message or the quick speech of a native speaker, for example, might not be fully understood.

While most of our audience has a good command of English, we’ve learned that a number of attendees also appreciate that they can lean on interpreting and listen to some more nuanced speeches in their native tongue.”

Priit Liiv,

Nordic Business Forum wants to offer its participants an effortless way to listen to interpreting as part of the customer experience, and therefore requires an advanced solution.

The Solution

From the beginning, Nordic Business Forum has wanted to take its customer experience to a whole new level, surprising the participants with new innovations and top-notch customer service year after year. Delingua, a LanguageWire company, is a significant part of the experience. As a part of Nordic Business Forum’s advanced solution, simultaneous interpreting is available for all main stage presentations. The interpreting is carried out using modern simultaneous interpreting technology, and participants only need a fully charged iOS or Android smartphone and headphones to listen to the interpreters.

When participants have the opportunity to follow the speeches in their native language, they get the feeling that their language needs have been taken into account. Interpreting also gives more people the opportunity to participate in the event, regardless of language barriers.

It's been seamless. Absolutely amazing actually. It feels like we've always been doing it this way.”

Priit Liiv,

Nordic Business Forum’s CEO Priit Liiv believes it is important for the participants to understand the speakers’ message as well as possible, and the crux of a message is often easier to understand when you hear the words in your own language.

Seamless cooperation

Liiv is happy with the ease of cooperation and Delingua, a LanguageWire Company’s, professionalism:

"It has been easy to work with Delingua’s reliable team. We know the interpreters will be in the right place at the right time. One reason for the long and seamless partnership is our shared goal of making something good to be even better", says Liiv.

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