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How TOMRA streamlines translation with a Sitecore Connector

TOMRA was founded on an innovation in 1972 that began with the design, manufacturing and sale of reverse vending machines (RVMs) for automated collection of used beverage containers.

Today TOMRA is a leader in the resource revolution, providing cutting-edge solutions for optimal resource productivity within recycling, food production, mining and other industries. With activities in over 80 markets worldwide, the delivery of multilingual content is vital to TOMRA. Therefore, a streamlined translation process was created with a LanguageWire Sitecore Connector.

The Challenge

Over the past decade TOMRA has expanded its range of solutions through a number of strategic acquisitions.

In 2013 the company began a process of transforming its expanding business activities into a unified brand platform and common website with content available in multiple languages. Naturally, this process brought along a number of challenges in terms of rebranding of their business areas, aligning content toward different market segments and languages, and ensuring an efficient internal billing procedure for content development.

The Solution

Building a standard website is tough. Having this website available in 17 languages is tougher still. Together TOMRA and LanguageWire solved this challenge with integration and automation. The LanguageWire Sitecore Connector integrated LanguageWire with their new and rebranded website in 2013. The connector solution created a smoother and structured translation process for TOMRA and ensured the high-quality communication of their brand and content across all languages. 


“After implementing the LanguageWire Connector in Sitecore, it provided a major upgrade to our translation process. I’m very happy with it.”
Andrew Young,
Director of Group Communications, TOMRA

LanguageWire Sitecore Connector

The LanguageWire Sitecore Connector gives you a direct and automatic link between your Sitecore solution and LanguageWire. Simply send your texts to be  translated directly from Sitecore. When they’re ready, you automatically receive them back in your CMS, where you can approve and publish the translations  immediately. You’ll be free of extra exporting importing and time-consuming copy-paste work by managing translations from within Sitecore. 

Here’s a run-down of some major benefits to be gained from translation integration and automation with a LanguageWire Sitecore Connector:

  • Shorten your time-to-market
  • Avoid annoying copy-paste errors
  • Simplify multilingual content creation workflows
  • Free up resources and reduce costs
  • Centralise translation and keep an overview
  • Added security via HTTPS encrypted data transfer
  • Standard Sitecore package that’s easy to install

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