Insight is a global technology solutions provider that integrates partner technologies with its own innovations to deliver customized solutions for businesses worldwide. Collaborating with hundreds of technology providers, the Insight team addresses diverse customer needs and projects across the globe. The company’s core values – hunger, heart, and harmony – foster a strong sense of community and a family-like culture.

LanguageWire supported Insight's marketing department in localizing their marketing materials across the EMEA region. We spoke with Insight's Digital Manager for EMEA, Brendan Walker, to discuss the company's decision to work with LanguageWire and provide a smarter way of localizing content for their team of in-country experts.

The challenge

Initially, Insight handled content translation internally through in-country experts across the EMEA region. This approach placed a significant workload on them, leading to challenges such as insufficient communication, longer response times, pushed deadlines, inconsistent quality, and higher costs.

Before partnering with LanguageWire, Insight worked with a different service provider but sought a more advanced solution to streamline and enhance its content localization process. Faced with the challenge of translating large volumes of content into six languages, the company needed a reliable solution to deliver high-quality multilingual content on time and facilitate seamless collaboration across the EMEA region.

The solution

Insight recognized a need to streamline its localization processes while maintaining a strong focus on quality and timely delivery.

The solution was to bring Insight’s own team of in-country experts into the centralized LanguageWire Platform system. This approach allowed team members to collaborate with ease, translate content at scale, and improve consistency, productivity, and quality.

Leveraging machine translation supported by up-to-date translation memory and a company-specific termbase, Insight has ensured consistent content quality in all languages.

Brendan Walker, Digital Manager for EMEA, highlights that the high-quality machine translation has significantly reduced the need for manual editing and accelerated content delivery. This efficiency means the content is ready to go live sooner, and teams feel more confident translating material in greater volumes.

“One of the biggest things LanguageWire has helped us with is translating at scale and being able to publish a lot more localized content. We can now comfortably translate content for a campaign in just a few days,” says Walker.

Walker explains that before using the Platform, the volume of emails, phone calls, and overdue projects was immense. With the LanguageWire Platform, teams have been able to cut emails out of the translation process, ensuring smoother collaboration.

Since becoming a LanguageWire customer and integrating its team into the LanguageWire Platform, Insight's content management process has run smoothly, reducing stress and workload for the team.

The results

Since moving to LanguageWire, Insight has seen a difference in streamlined workflows, productivity and content quality. Walker says he has received great feedback from various regions, and teams are very happy with the quality of the machine translation output:

Walker also highlights that productivity has significantly increased, with the LanguageWire Platform saving not just days but weeks of time for multiple team members, as required changes can be made quickly. The system has helped map out the content creation process from translation to desktop publishing (DTP) and enabled faster content deployment.

Walker describes the collaboration with LanguageWire as fantastic, highlighting significant cost savings as a major benefit. He praises the quality of customer care, noting that every need has been met with outstanding support. Walker says that Insight’s success has been so impactful across the business that he is recommending LanguageWire to other departments and planning to integrate more of its solutions in the future.

“For us, LanguageWire is simply the tool that we would like to utilize moving forward as a business. LanguageWire has completely revitalized the way we create content at scale and has supported the teams in streamlining their workflows across EMEA to help us create more content in less time and at lower cost,” concludes Walker.