Creative Translation

Creative translators create powerful catchy copy for your local markets. They focus on the message, story and local culture as well as the language and grammar. They make sure your campaigns are successful in every language.

Your stories need to get under the skin if they’re going to be remembered – in any language and every market

It’s often those tiny nuances in the language that make all the difference. That’s why creative texts shouldn’t only be translated. They need to be contemplated, chewed over, and reflected upon until they are adapted or completely rewritten for maximum impact with a target audience.

Benefits of our service in short

Improve quality
Avoid potentially embarrassing mistakes in your international marketing campaigns.

Reach more people
Don’t just reach your global audience, engage local audiences.

It’s the small things

If your campaign is to succeed in a new language and market, there has to be just as much focus on the message, story and local culture as with the language and grammar. That’s why working with creative translators makes a lot of sense.

Adapt content for your target audience

The process of creative translation, also known as transcreation, is best defined as the adaptation of content for a specific audience.

For example, saying a product has a slot for national ID cards may make sense in Denmark or Germany, but not so in the UK or the USA. It may also make sense to promote the security a product provides in one region, while a focus on the features that offer freedom will resonate better with another audience. It’s subtle differences like these that the creative translator takes into account when adapting your story to a local market, in collaboration with your in-house marketing team, of course.

Slogans and taglines

A common task for creative translation is the translation of slogans and taglines. Creative translators focus on the meaning of the text, rather than the words used, and they offer multiple options for the translation. So that you can understand the difference between these options, they also provide back-translations and an explanation about the cultural implications.

The all-important brief

You could say that the keys to success for creative translation are a good brief and close collaboration. This is because creative translators don’t just convert a text to a language, but also use their expert knowledge to add a deeper cultural connection to global marketing campaigns.

The original marketing brief becomes a major point of reference rather than just the source text and brand guidelines. A creative translator will also provide feedback when necessary, making sure any major adjustments are communicated and potential misunderstandings are avoided. Creative translation is something that makes sense in any culture.

Picture of a man checking a briefing carefully on his computer screen

In short

Which type of translation do you need?

Different types of content need different types of translation. From a short, 50-word description to a lengthy legal contract, LanguageWire offers a solution that will meet your unique translation needs.

Translation

Your text is converted from one language to another by a professional translator.

Learn more

SEO and Website Translation

SEO specialists target your web content for maximum reach and higher ranking in search engines.

Learn more

Technical translation

Technical translators have a deep understanding of your industry and terminology. Create multilingual content with language experts in LanguageWire.

Learn more

Sworn and certified translation

The LanguageWire team is on hand to demystify the world of sworn and certified translations.

Learn more

e-Learning Translation

Create multilingual e-learning content that connects with your global team using a range of media.

Learn more

Instant translation

Enjoy instant, best-in-class translations that protects your data with enterprise-grade security.

Learn more

How can we help you?

Your journey to a powerful, seamless language management experience starts here! Tell us about your needs and we will tailor the perfect solution to your enterprise.

Founded in 2000, LanguageWire offers a language management ecosystem enabling enterprises to engage and communicate with any audience across the globe through bespoke AI technology and human expertise. Pursuing its vision of making global communications smarter and more efficient, LanguageWire adapts solutions to customer needs, automates workflows, and delivers multilingual communication services within a secure infrastructure.

LanguageWire Ltd | Rivington House, 82 Great Eastern Street | EC2A 3JF | London, United Kingdom
Tel: +44 20 3630 0216 | E-mail: contact@languagewire.com

Terms & Conditions Privacy Policy Email preferences Cookies © 2024 LanguageWire

Creative Translation

Creative translators create powerful catchy copy for your local markets. They focus on the message, story and local culture as well as the language and grammar. They make sure your campaigns are successful in every language.

Your stories need to get under the skin if they’re going to be remembered – in any language and every market

Benefits of our service in short

It’s the small things

The all-important brief

In short

Copy is re-written in new languages and adapted for your target audience

Slogans and taglines are a speciality

The better the brief, the easier the creative process

Which type of translation do you need?

Different types of content need different types of translation. From a short, 50-word description to a lengthy legal contract, LanguageWire offers a solution that will meet your unique translation needs.

How can we help you?

Company

Ecosystem

Resources

Contact