6 Ways Generative AI Content Tools Boost ROI

Alisdair Mans Cornwell, Marketing Specialist ||  Reading Time: 3 minutes

Generative AI is nothing short of revolutionary, and its potential for transforming entire industries and their content creation processes is irrefutable. Even more complex and technical sectors like legal, healthcare and automation are experiencing its transformative power.

GenAI tools relieve pressure on businesses to produce and scale high-quality content faster and more efficiently, ultimately lowering costs and boosting return on investment (ROI). 60% of content marketers are already scaling written content with AI to feed growing digital channels and SEO requirements. And 45-50% plan to use it to achieve their objectives.

But now you’re probably thinking: “How can I leverage AI content tools to lower costs and improve ROI?”. Well, you’ve come to the right place. We’ve highlighted six ways GenAI boosts ROI, including cost savings, faster time-to-market and A/B testing optimisation.

6 Ways to Boost ROI with AI Content Tools

1. Cost Savings: According to a 2023 report by Gartner, organisations that implemented AI content tools saw content production costs drop by 40%. AI tools can help streamline content creation and customisation processes, reducing the need for extensive manual labour and external services.
   
   
2. More Engagement: A Forrester Research study found that personalised content driven by AI content tools can lead to a 20% increase in engagement rates and a 10-15% improvement in conversion rates, reflecting the impact of tailored content on marketing effectiveness.
   
   
3. Faster Time-to-Market: Harvard Business Review highlighted that AI content tools can reduce content production time by up to 60%, allowing companies to respond to market trends and launch campaigns much faster, which leads to improved ROI through timely execution.
   
   
4. Consistent Branding: A study by Adobe found that maintaining brand consistency through AI content tools can increase brand recognition by up to 33%. Consistent branding builds trust and loyalty, contributing to long-term marketing success and ROI.
   
   
5. A/B Testing and Optimisation: A/B testing helps refine marketing strategies and enhances overall ROI. Some AI content tools make it much faster and easier to create different content variations for this purpose.
   
   
6. Security & Compliance: Strong data protection ensures that customer data remains private. AI tools can expose companies to data breaches and costly financial penalties without proper safeguards, significantly impacting ROI.

Metrics like these underscore how AI content tools can significantly impact various aspects of content production and marketing performance and ultimately drive business transformation.

The Future of AI Content Tools and ROI

GenAI is the future of large-scale, enterprise-level content creation and significant ROI for businesses. There’s no denying it.

Right now, 79% of marketing executives see remarkable productivity and cost savings from strategic AI integration. Businesses using AI to optimise their content marketing efforts are enjoying a 10-20% increase in marketing ROI. And roughly 80% of decision-makers are experiencing increased employee productivity and operational efficiency.

Looking ahead, experts predict AI tools will generate 70% of all digital content by 2025. But to fully capitalise on this shift, businesses must identify the AI tools that offer the greatest value and integrate them strategically into their workflows.

Successful ROI goes beyond ChatGTP

ChatGTP is the most popular AI tool. No surprise there. It’s arguably the first to make GenAI technology easier and more accessible for the general public.

However, ChatGTP and similar AI tools aren’t the perfect solution for producing customised faster, cost-efficiently and at scale.

More often than not, they struggle with specialised industries and complex topics. And cannot generate personalised, industry-specific content based on your exact business requirements.

Extensive prompt engineering and post-editing are often needed, slowing productivity and time-to-market down significantly. This does nothing for your ROI in the long run.

Boost ROI with Better AI Tools

If you want to maximise ROI and reduce content production costs, your best bet is an AI tool like LanguageWire Generate.

Here’s why:

• Efficient Content Creation: An intuitive interface and flexible parameters let you quickly generate tailored content that meets your tone, format, and length needs—without needing specialised prompt engineering. This saves time and reduces labour costs.
  
  
• Enhanced Customisation: Integrates linguistic assets like Content Memories and Termbases to produce high-quality, on-brand content from the start, minimising revisions and reducing the cost of rework.
  
  
• Streamlined Workflow: Optimises your entire content production process, significantly reducing the time spent on creation, editing, and revisions — leading to faster time-to-market and improved resource allocation.
  
  
• Secure and Compliant: With ISO-certified, enterprise-grade data protection, your content and data are safe from unauthorised access, eliminating potential costs related to data breaches or compliance violations.