The Upsides and Downsides of the Top 4 Generative AI Content Creation Tools

Alisdair Mans Cornwell, Marketing Specialist ||  Reading Time: 3 minutes

Security. Privacy. Compliance. These three pillars aren’t just buzzwords. They’re essential for when you create content with Generative AI. And it’s easy to see why.

With 77% of IT leaders reporting AI-related data breaches, and high-profile lawsuits involving OpenAI and Clearview over privacy violations causing regulatory intervention, the stakes are high.

So, if you’re looking at GenAI tools for content creation, data security, privacy and compliance should definitely be a top priority.

But First Let’s Understand AI Content Tool Security & Privacy Risks

We all know AI content tools are revolutionary. Some tools can even create high-quality, hyper-customised content in the most secure ways imaginable. But they’re not always perfect. There are several data protection risks associated with using them. The three main ones are:

Data Exposure

AI content tools need huge amounts of data to work effectively. And we mean huge. Sensitive info. Customer data. Business insights. You name it. But this raises questions about where that data goes. Does the tool store the input data? Or is the data kept with third parties? Either way, poor encryption can cause unwanted data breaches.

Third-Party Storage Vulnerabilities

Many AI content tool providers rely on third-party servers to store and process user data. While this can enable scalability and advanced functionality, it also introduces significant risks. If the content tool provider or their third-party vendor fails to implement rigorous security protocols, your data may be exposed to unauthorised access or misuse.

AI Content Inaccuracies

Large language models (LLMs) can generate outdated or factually incorrect information that could be mistaken for objective truth. These are called hallucinations, and they happen frequently. The issue with hallucinations is bigger than you think. It can lead to poor decision-making, privacy violations, regulatory breaches, and legal consequences – and that’s not to mention the reputational damage that goes along with them.

But Wait! Aren’t There Regulations Protecting My Brand?

Yes. There are regulations to protect your brand from AI content tools mishandling your data.

The EU has the General Data Protection Regulation (GDPR), and certain US states, like California and Virginia, have similar measures that provide strict regulatory oversight of how data is stored, shared, and used. However, that doesn’t necessarily mean your data is always safe. It also doesn’t mean AI tools are always compliant. There have been several problems involving major players for regulatory violations.

Clearview AI was fined €30.5 million ($33.7 million) by the Dutch Data Protection Agency (DPA) for illegal harvesting billions of photos of people’s faces without their permission. Similarly, X (formerly Twitter) was hit with nine GDPR complaints for using data from 60 million EU/EAA users to train its AI technology. And OpenAI openly admits to not knowing where ChatGPT stores people’s data.

Scary.

And yes. You Can Get Penalised too...

Under Article 28 of the GDPR rules, your business is responsible for ensuring the AI content tool provider you go for follows data protection laws. If they fail to comply and a data breach happens, you could be liable for not doing enough to protect your data.

This is why it’s crucial to thoroughly vet any AI tools you use. Make sure they meet all regulatory standards and align with your brand's security and compliance needs.

So, When You You’re Choosing an AI Content Tool, Here’s What to Look For

Up-To-Date ISO Certifications: ISO certifications ensure that your tool meets internationally recognised standards for data security, privacy and protection. Make sure your tool is ISO 27001 and 27701-certified.

Compliance With Privacy Laws: Verify that the tool complies with privacy regulations like GDPR and CCPA. Compliance with these regulations ensures sensitive data is always handled securely and ethically. Customisable Model Find a content tool that trains on your proprietary data in a secure, isolated environment, which not only guarantees content accuracy but also safeguards critical and perhaps confidential information.

Secure Cloud-Based Infrastructure: A secure cloud setup should use encryption for data storage and sharing. This keeps data safe, prevents unauthorised access, and defends against unwanted cyberattacks.

Security & Compliance Transparency: A trustworthy vendor shares security and compliance details on its website, including certifications. Always review any tool before using it to understand how it protects data and follows regulations.

Your Valuable Data. Protected by LanguageWire Generate. Always.

Language Generate isn’t just another AI content tool when it comes to security, privacy and compliance. It’s so much more. ISO-certified. GDPR and CCPA-compliant. It promises high-quality, hyper-customised content creation in the most secure environment imaginable. And it’s ready for you to explore today.