The global content company
Helping businesses reach their global audience is what LanguageWire is all about. Through LanguageWire, brands collaborate with translators, copywriters, proofreaders and DTP experts from around the globe. But what's the point of creating all of this multilingual content if people can't find your website? In this blog post, we provide a useful checklist for helping make your content visible online.
If you have ambitions to be a global brand, then you’ll need a website that speaks like a local. It's no longer "enough" to launch a website in English and hope that visitors from around the world can figure it out themselves.
Language matters for your business! Common Sense Advisory found that 84% of business buyers are more likely to buy a product with online information in their language. The same goes for B2C, a Common Sense Advisory survey of 3,000 Online Shoppers across 10 Countries found that 60% rarely or never buy from English-only websites.
International SEO makes it easy for people to find online content suited to their locale. To excel at International SEO, you'll need a mix of traditional SEO, improving your content’s visibility to search engines, and high-quality translation. You'll gain more traffic to your website once you've adapted your content to your target locales, search engines can understand it, and it satisfies visitors.
Start by getting the technical aspects right. It’s the foundation upon which you build your website. Your content won’t be in the top three search results with technical SEO alone, but without it, you won’t get near page one.
Would you prefer the checklist as a pdf? No problem! You can download the pdf for sharing, printing or use it as your new desktop background.
Find out more
Google Translate is often used by brands to translate their website content. Read more to find out why this is not a good idea.
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