In a digital world, first impressions count
In January 2020, there were 4.54 billion active internet users across the globe, making up a whopping 59% of the total world population.
As internet usage surges worldwide, something which COVID-19 contributed to in a big way, brands are scrambling to adapt their go-to-market strategies and embrace digital transformation across all business functions.
Find more statistics at Statista
Digital channels such as websites, e-commerce platforms, apps and social media are our preferred choice when it comes to researching products and services, engaging with brand communities and connecting with others. Leading brands excel at using online channels to build brand equity and deliver a positive customer experience.
Digital communication continues to shape the customer journey – and a crucial part of that journey is your website.
Localised web content isn’t a luxury, it’s an expectation
To reach the right target audience and break through the online marketplace clutter, you must ensure that your online communication channels not only capture the attention of the desired audience, but that your content offers value too.
Localised digital content is fundamental to driving value. But as the number of target markets increases, so do target languages and the complexity of publishing web content.
The challenge for you and your business is to eliminate the complexity of speaking 10, 20 or 30 languages. Adding a language to your website should not be seen as a cost which negatively effects time-to-market. Translation is an investment which increases traffic, leads and sales.
One way to simplify multilingual content workflows is to let technology automate routine tasks.
Shorten your time-to-market with the right tech solutions
It’s 2020, the internet is 30 years old, and TYPO3 has been around for just over half of that time.
We shouldn’t still be getting content translated via email or experiencing copy-paste errors when preparing new language versions of our websites.
We’ve developed the TYPO3 Connector to streamline your content creation process. You can now create a lot more content, in more languages, faster than ever before and reduce the workload for your team.
Here’s a short demo of the LanguageWire TYPO3 Connector in action: